Monash University Digital Marketing Boot Camp

Submit your application today. All in-person classes are being offered through our proven virtual classroom experience.

Learn Digital Marketing in 18 Weeks

The rise of the digital world is transforming the way people research, interact with, and make decisions about products and businesses.

Monash University Digital Marketing Boot Camp, offered in partnership with edX, is a challenging, part-time digital marketing program that takes a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting.

Strategic, Hands-On Digital Marketing Training

In just 18 weeks, you will dive into a comprehensive curriculum that covers all of the fundamental concepts necessary to become skilled in digital marketing and step into the industry.  You will get hands-on training in*:

Digital Marketing Strategy

• Digital Marketing Channels
• Data Strategies
• Digital Marketing for Different Business Models
• Content Strategy
• Organic Social Media

Digital Advertising and Automation

• Paid Search
• Social Media Advertising
• Display Advertising
• Retargeting
• Measurement and Optimization 
• Customer Relationship Management
• Marketing Automation

Optimising Campaigns and Websites

• Website Creation
• Content Optimization
• Search Engine Optimization
• Link Building and Backlinks
• Website Analytics
• Conversion Tracking

*The material covered is subject to change. Our academic team adjusts to the market demand related to digital marketing.

Ready to become a savvy digital marketer?

By the time you complete the program, you can expect to be able to:

• Understand the principles of traditional marketing and their application to the digital economy.
• Analyse product market fit and create a value proposition for potential customers.
• Leverage paid and organic search by using tools like Google Ads and Google Keyword Planner.
• Use Customer Relationship Management (CRM) software to track leads, opportunities, and customers through the marketing lifecycle.
• Optimise website traffic using tools like Google Analytics.
• Automate and optimise your email marketing using A/B testing, segmentation, and marketing analytics.
• Create a social media strategy to meet key business goals related to specific target audiences.

Frequently Asked Questions

Part-Time Digital Marketing Class Schedule

• 18-week program
• Classes are held three days a week on a convenient part-time schedule, speak with admissions for details.

Earn credit at Monash when you complete this program

Successful completion of the Digital Marketing Boot Camp program gives the following academic credit for postgraduate study at Monash University:

• In the online Master of Marketing and Digital Communications, you can apply for unspecified credit for one Part B ‘Advanced Expertise’ unit; OR
• In the on-campus Master of Business, you can apply for unspecified credit for one elective unit in the Marketing specialisation.

Please note that completion of the boot camp does not guarantee entry into these courses. You will still need to meet the entry requirements for each course. Once you have applied, been offered a place on the course and accepted that offer, you will be able to apply for academic credit.