Digital Marketing Boot Camp Curriculum

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Marketers are increasingly at the intersection of marketing and technology, harnessing Google ads and Google analytics, technical SEO, and CRMs to conduct business.
For that reason, the curriculum at Monash University Digital Marketing Boot Camp provides learners with a range of foundational technical skills needed in the field. Complete real-world problems using a host of popular tools and methods, and learn marketing specialisations and best practices. By the program’s end, you will have a strong professional portfolio showcasing your work.

Part-time Digital Marketing

Learning Module: Introduction to Digital Marketing

Description:

All great digital marketing strategies start with an understanding of the fundamentals. That’s why we start you with a crash course in the essentials, including how digital marketing channels can work together to meet business goals.

What You Will Learn:

  • Value Propositions
  • Marketing Research
  • Audience Segmentation
  • Branding
  • Marketing Objectives & KPIs
  • Customer Journeys
  • Marketing Funnels
  • Marketing Plans

Learning Module: Optimising Campaigns and Websites

Description:

Websites are the backbone of an online presence, supporting all digital marketing efforts. Learn how to design, manage, and optimise a website for searchability so that it can successfully support your campaigns and your customers.

What You Will Learn:

  • Website Creation
  • Content Optimization
  • Search Engine Optimization
  • Link Building and Backlinks
  • Website Analytics
  • Conversion Tracking

Learning Module: Digital Advertising and Automation

Description:

Multichannel campaigns maximise opportunities for brands to engage with customers. Get hands-on experience using industry platforms to develop, launch, and optimise campaigns on the channels consumers are increasingly spending their time on.

What You Will Learn:

  • Paid Search
  • Social Media Advertising
  • Display Advertising
  • Retargeting
  • Measurement and Optimization
  • Customer Relationship Management
  • Marketing Automation

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