Classes begin quarterly
Learn Digital Marketing in 18 Weeks
The rise of the digital world is transforming the way people research, interact with, and make decisions about products and businesses.
The Monash University Digital Marketing Boot Camp is a challenging, part-time digital marketing program that takes a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting.
- Gain experience with in-demand tools and technologies such as Google Analytics, Facebook Insights, Customer Relationship Management software (CRMs), HTML/CSS, and more.
- Study without sacrificing your work schedule, with convenient evening and weekend sessions.
- Benefit from a classroom learning environment, with dedicated instructional staff and peer-to-peer insights.
- Cover the fundamental knowledge you need, then get real-world digital marketing application through hands-on projects.
Strategic, Hands-On Digital Marketing Training
In just 18 weeks, you will dive into a comprehensive curriculum that covers all of the fundamental concepts necessary to become skilled in digital marketing and step into the industry. You will get hands-on training in*:
- Brand Strategy
- Brand Building
- Campaign Objectives
- Lead Generation
- Conversion Funnels
- Competitive Research
- Content Strategy
Digital Advertising, Data Organisation, and Automation
- Paid Content Strategy
- Paid Search Advertising
- Display Advertising
- Paid Social Media Advertising
- Measurement and Optimisation
- Customer Relationship Management
- Email Automation
Optimising Campaigns and Websites
- Content Optimisation
- Search Engine Optimisation (SEO)
- Link Building and Backlinks
- Domain Authority
- Conversion Tracking
*The material covered is subject to change. Our academic team adjusts to the market demand related to digital marketing.
Ready to become a savvy digital marketer?
By the time you complete the program, you can expect to be able to:
- Understand the principles of traditional marketing and their application to the digital economy.
- Analyse product market fit and create a value proposition for potential customers.
- Leverage paid and organic search by using tools like Google Ads and Google Keyword Planner.
- Use Customer Relationship Management (CRM) software to track leads, opportunities, and customers through the marketing lifecycle.
- Optimise website traffic using tools like Google Analytics.
Automate and optimise your email marketing using A/B testing, segmentation, and marketing analytics.
Create a social media strategy to meet key business goals related to specific target audiences.
Frequently Asked Questions
Our digital marketing boot camp in Monash University is being held via our tried and tested virtual classroom experience. Call us at +61 3 8376 1404 for more information on how to apply, or visit our Online Experience page to learn more.
No, applicants to Monash University Digital Marketing Boot Camp do not need to be Monash University students. This program is offered through Monash University.
No programming or marketing experience is required.
Part-Time Digital Marketing Class Schedule
- 18-week program
- Classes held two weekdays from 6:30-9:30 p.m. and Saturdays from 10 a.m.-2 p.m.
- Coding, part-time 17 August 2021
- Data analytics, part-time 2 August 2021
- Cybersecurity, part-time 23 August 2021
- FinTech, part-time 9 August 2021
- UX/UI, part-time 30 August 2021
- Digital Marketing, part-time 17 August 2021
Earn credit at Monash when you complete this program
Successful completion of the Digital Marketing Boot Camp program gives the following academic credit for postgraduate study at Monash University:
- In the online Master of Marketing and Digital Communications, you can apply for unspecified credit for one Part B ‘Advanced Expertise’ unit; OR
- In the on-campus Master of Business, you can apply for unspecified credit for one elective unit in the Marketing specialisation.
Please note that completion of the boot camp does not guarantee entry into these courses. You will still need to meet the entry requirements for each course. Once you have applied, been offered a place on the course and accepted that offer, you will be able to apply for academic credit.